Toxic Link Cleanup
Before reading this article, it is important to understand the role that backlinks play. This article may help… The definitions of good links and bad links have changed over time. Back in the day, any...
View ArticleInternet Marketing Insights. Ep 3. Social Media with Anne Cull
On this episode of Internet Marketing Insights, I am joined by Anne Cull President of Think Viral, to discuss social media. Listen to internet radio with AMDG Radio on BlogTalkRadio References:...
View ArticleInternet Marketing Insights. Ep 4. Online Reputation Management with Matt...
On this episode of Internet Marketing Insights, Matt Brandenburg of PopClickle joins me for a discussion about online reputation management and online reviews. Listen to internet radio with AMDG Radio...
View ArticleDo it Yourself Web Design or Hire Professional Web Designer?
I’ve worked with a lot of small and medium businesses over the years, and this is a question I get a lot. Should they try and build their own website, or should they hire a professional web designer?...
View ArticleDo Case Studies, Testimonials or Reviews Influence Purchase Decisions?
I’m a skeptic I guess. Because when I read an online review or hear a customer testimonial, my first thought is usually, “that’s probably fake.” Of course, that could have something to do with all the...
View ArticleRelevancy Tells Your Brain to Pay Attention
At about 4:15 AM, I was reminded of one of my favorite things about the human brain. Allow me to share. I drive a Jeep. As any Jeep owner will tell you, putting the top up and down is kind of a pain....
View ArticleFacebook Lessons from a Hometown Parade
While attending the Olathe Kansas Old Settler’s Day Parade yesterday, I couldn’t help but notice several parallels between the parade (a very social event) and Facebook. Participate in the theme. When...
View ArticleHow Google Set Standards That Other Online Advertising Channels Can’t Live Up To
Google screwed up advertising. Well, that’s not completely fair. It may be more accurate to say that Google screwed up online advertising expectations. Let me explain. In the days before the...
View ArticleTargeted Display “On what sites will my ads appear?”
So you’re thinking of trying out targeted display (retargeting) and you want to know: “On what sites will my ads appear?” I actually hear this question a lot. And that’s to be expected based on what...
View ArticleFrom Search to Display. It’s a Whole New World.
If you’ve ever read my stuff you know that I normally write about SEO, link building, pay per click and social media. I’m a huge fan of blogging and infographics too. Honestly, I thought I was pretty...
View ArticleSocial Media Strategies That Work.
In this prerecorded webinar, learn about the differences between several of the social media channels and how to do much more than simply post and share content. Instead, learn how to participate and...
View ArticleWhy You Can’t Judge A Display Campaign On Clicks
Remember the old saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”? You’ve heard this of course. It’s a pretty common complaint among advertisers who...
View ArticleTargeted Display and the Purchase Funnel
If you’re considering running targeted display advertising (aka retargeting), this presentation will help you understand how different targeting strategies will get your ad in front of prospects at...
View ArticleFor My Friends in The American Rental Association
For the past few years, I have had the privilege of speaking to members of The American Rental Association at their annual Rental Show. I enjoy teaching them strategies for better search engine...
View ArticleWhen Advertising, Invest Enough to Get Noticeable Results
I’ve been working with business owners for awhile now. We started working together back in the days when I would show up to sell or renew their yellow pages ads. One of the hardest things for me at...
View ArticleLocal Plumbing Company Uses Facebook to Generate Over $100,000 a Year
You may have heard of Morgan Miller Plumbing. If you’re plugged into the social media scene in Kansas City, I would pretty much bet on it. This local business has leveraged Facebook in a way that most...
View ArticleLife is Good Playlist
Here’s my way of sharing some of my favorite songs that make me realize that Life is Good. Nothing in the world makes me happier than taking down the top on my Jeep and cruising with my family while we...
View ArticleFacebook Seminar from The Rental Show 2014
In my role as internet marketing educator, I often get invited to put on seminars for business owners. I have been lucky enough to have been invited to speak at The Rental Show, hosted by The American...
View ArticleWhy are there so many ads online?
Most of the articles I write are to business owners. I try very hard to help them understand complex internet marketing concepts so that they can determine how best to promote their business online....
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